Developing success in the SaaS market

December 18, 2019

Software as a Service (SaaS) is a common technique applied to the operations of many businesses today. Studies suggest that by next year, over 70% of all enterprises will operate nearly completely on SaaS. In short, SaaS is an applied approach offering software and charging customers to use these services on a subscription model. The systems generally include a number of benefits such as a simplistic platform, reduced costs, access to multiple functions and a remotely available tool.

As far back as the 1960s, SaaS services have continued to expand, leading to a number of leading businesses in the marketplace. One notable business is Slack, the cloud messaging platform. In fact, Slack offers more than just messaging, enabling users to send and store files, make video calls and generate work channels. The platform has become a very popular option for many startup companies, offering a very user-friendly, affordable and aesthetic system. Slack now has over 10 million users and this is forecast to continue rising into next year. Many industry experts believe that the success of Slack boils down to the product and a carefully created software service that people are genuinely looking for, and more importantly, willing to pay for.

Another highly-regarded platform is Shopify, a targeted e-commerce system enabling any user to create and manage their very own online store. Their popularity has grown significantly and has become the 3rd most popular site worldwide. Shopify has been particularly clever in its approach, providing a multi-channel approach, enabling high volume traffic and engagement for each customer.

One of the most established companies in the SaaS market is Google, offering in excess of 135 differing SaaS products including productivity systems like Google Docs to popular advertising tools like Google Adwords. Google is regarded for creativity and innovation and this represents an essential part of its mission. Innovation requires ensuring you are one step ahead of competitors in your industry, thinking of new concepts and products that have the ability to transform the customer experience.

As proven by Google and other leading businesses, success in SaaS boils down to creativity, innovation and delivering a service that people are willing to pay for. Creating a product that is user-friendly, simplistic and ultimately creates a clear benefit to the user is more likely to succeed in the marketplace.

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Oracle shows considerable SaaS growth in Australia

March 13, 2019

The general manager for ERP/EPM SaaS at Oracle said their business has experienced 100% year on year growth within Australia.

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Just looking back a few years, Oracle’s SaaS customers were fairly small. Many businesses that were using Oracle SaaS were unable to afford the capital costs of having an on-site system.  Today, regular users of Oracle products are transferring from on-site premises to SaaS.

Whilst the business implement an ‘applications unlimited’ policy, referring to on-premises applications will trigger further development for the next few years, customers can enhance their systems by transferring to the Oracle Fusions SaaS platform.

John Leonard, General Manager of ERP/EPM SaaS explains that nearly every project is completed within a year, with many being delivering in under 8 months. Leonard also highlights the sheer expense of on-site upgrades, suggesting they can incur costs of nearly $20 million for larger businesses. Transferring to SaaS offers a low-risk alternative to potentially costly and risky upgrades. Due to regular features releases, SaaS enables simpler adoption of new technologies, including blockchain.

Leonard explains that back in 2012, most Oracle CRM customers were using on-site software but by 2016 many had transferred to SaaS. A similar transition is now occurring within HR and Finance software.

Australia is following in this path with an extensive list of local customers ranging from investment business QIC to fast food chain Hungry Jack’s implementing SaaS. To further support customers moving to Saas, Oracle provides an option enabling companies to utilise the consultancy operation of Oracle and customers pay on delivery.

ERP is a top priority for Oracle in regards to SaaS during the next year. Leonard explains that many SaaS competitors provide point solutions, but Oracle’s SaaS applications use the same codebase and data model. Leonard believes that companies are looking for a provider to includes the whole of their business, rather than one specific area.

A key advantage of SaaS is that it allows users to monitor their software without viewing customers data. This means users can analyse potential issues before customers notice and identify any trends and react appropriately. Leonard believes that SaaS is the fastest method to provide innovation to customers, offering a significant advantage over other competitors.

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