How smarter SaaS management will unlock growth in cloud services revenue

June 23, 2020

Smarter SaaS services have been viewed as a big trend for the coming year.

Gartner has forecasted a total contraction of approximately 8% in worldwide investment in IT during this year due to the impact of the pandemic. This will add further challenges for industries and increase the opportunities and competition for bringing new innovative services to the market. One area predicted to increase in business value is SaaSops, as a result of the surge of cloud development. 

Carl Lehmann of DevOps business 451 research explains that while SaaSops is essentially operation management for SaaS applications, it is becoming more important. Most cloud management systems manage cloud services from AWS, Google or Microsoft but Lehmann points out that what these services don’t do is manage SaaS applications, which are different from infrastructure services. 

SaaSops will explore customer rights and privileges, insights into user types and what those capabilities are. SaaS applications can differ completely and businesses have multiple SaaS applications in their business environment. For example, a customer may register for a free service and when that product expires they will get charged. 

Under a controlled SaaSops platform, a business would have more insight and management of processes like this. SaaSops specialists include businesses such as BetterCloud and Zylo, offering added services than traditional management platforms. 

Cloud M, migration-focus section of Cloud Technology Solutions has a SaaSops section and has experienced a 50% increase in business since 2018. The business recognised a regular problem for businesses migrating to the cloud and so delivered a product to help the transition. Cloud M can automate the on and off boarding of customers by applying a set of rules criteria to match users and place them in the right categories.

Financial services have large volumes of important business-focused data. While larger providers such as Microsoft can provide cheap services to support data retention in a convenient manner, it’s still an added cost for a business. Cloud vendors have additional data and when users leave your organisation, the business can be left paying for licences in order to maintain access to this pool of data. Businesses like Cloud M can move this data, reducing costs for a business and making the data storage process more streamline.

SaaSops can support the management of all of these varied applications for hundreds and thousands of customers. This can generate significant returns in the short term if implemented and managed properly.

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